About

Running a studio is two jobs. There is the work people book you for, and then there is everything behind it: remembering what a client had last time, finding a gap that suits them, chasing the thing you said you would sort out.

Most software for this industry is built for salons with a front desk and someone to sit at it. BeautyOps is built for the person doing both jobs at once.

Your clients are yours. We take no commission on a booking, ever. You did the work and you built the relationship, so what a client pays you is yours; we would rather charge a flat price and stay out of the way.

Software should be calm. Fewer things on the screen, in a sensible order, that do what you expect. You should not have to learn a system to run your own diary.

Say what is true. If something is not ready, we say so. If we cannot do what a bigger platform does, we say that too. You will find both on our questions page.

Running a studio is operations work. Bookings, records, the follow-up you meant to do, the thing that fell through between appointments. That is what we do for a living — and beauty is the industry we care about outside of it.

Putting the two together felt obvious once we had seen how much of this work is still held together by notebooks, direct messages and memory. BeautyOps is the tool we wanted to exist for it.

Ideas, complaints and awkward questions are all welcome at hello@beautyops.uk. If you run a studio and would try an unfinished thing, we would particularly like to hear from you.